$10 million hair for Shiny

Posted by dingdans

February 1, 2008

Madonna has been paid $10 million to advertise Sunsilk hair care products.

The ‘Hung Up’ singer will front the company’s new ‘Life Can’t Wait’ global
campaign, which will launch at the the Super Bowl on Sunday,
with Shakira and the late Marilyn Monroe.

A 30-second advertisement - which will premiere during the fourth quarter of
the American football game between the New England Patriots and New York
Giants - will include old footage of Madonna, Shakira and Marilyn interwoven
in a pop art style montage.

The phrases “Some girls can’t wait”, “To make life happen” and “Their hair
tells their story” flash up on screen accompanied by Madonna’s hit song ‘Ray
of Light’ before the commercial ends with the words “Make you hair happen.”

However, while Madonna was paid a huge $10 million for her involvement,
Shakira only pocketed $2.5 million.

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